For any business, social media can be a great way to jump-start growth. By and large, this new growth comes from attracting new followers across all of your primary social media platforms. These include Facebook, Twitter, Instagram and LinkedIn. Here are all the reasons why more followers mean more dollars for your growing business:
#1: Higher engagement on posts
One of the most important metrics for your social media marketing is “engagement.” In layman’s terms, this refers to the number of likes, comments and re-tweets that any post gets. As you might imagine, the more followers you have, the better the chance you have to boost engagement on your posts. This makes sense, right? If you have 1,000 followers, then you will have a lot easier path to getting 100 likes for your post than if you just had a fraction of that number.
#2: Instant credibility
In almost every industry, follower count is a proxy for credibility. In other words, the more followers you have, the more likely that customers, prospects or fans will consider you to be a credible business. There’s nothing lonelier than a beautiful Instagram photo that is not getting any Insta-love. So, when you buy Instagram followers or buy Instagram likes, you are really boosting your credibility. All in all, think of this as a form of social currency that you can use to boost your business.
#3: Higher organic growth
If you think about the psychology of popularity, you can immediately see why the decision to buy social media followers can have a very powerful impact on the organic growth of your business. Think back to your school days – didn’t everyone want to be around the popular guy or the popular girl? The same thing is true on social media. Businesses that buy followers and brands that buy likes are perceived to be more popular. And once you reach a certain level, a “tipping point” happens where people will naturally want to follow you because they can see that you are popular. This is what leads to the upsurge in organic growth.
#4: More customers
Simply put, followers can turn into customers. They already like your product or service offering, and now you are able to make the sale with compelling posts and calls to action. It’s the same logic behind getting people to sign up for an e-mail newsletter: sooner or later, someone who subscribes to your email newsletter and reads it on a fairly regular basis is going to buy from you. So shouldn’t you be looking for ways to get more social media likes? Likes turn into followers, who turn into customers.
As you can see, adding more social media followers has a number of positive outcomes. The decision to buy followers or buy likes has a very strong ROI. Many of the world’s most famous brands use this strategy to build influence, credibility and reach. And now this strategy can be yours.